Sales Efficiency Is a Must —Sherburne

The name of Kendig’s company is WinningStance Corp., and he operates it in partnership with a childhood friend who is managing partner of 2Win!Global (www.2winglobal.com). He provides Intellectual Property (IP) around how to more effectively demonstrate your product and uses psychological techniques to help customers differentiate themselves from their competitors when doing a demonstration. The objective is to make you “memorable.”