Sales Efficiency Is a Must —Sherburne

Now, you may ask yourself, as I did, what this has to do with selling printing. And my answer would be a great deal. If you are effectively selling printing, have migrated your sales efforts away from the print buyer, and are now calling on document owners and creators such as the marketing department, you are selling them a product or a program. When you bring relevant samples to them or take them on a shop tour, you are conducting a product demonstration.