Sales Efficiency Is a Must —Sherburne

Ask just about any of these new buyers of print how a printer can get their ear. They will tell you that they will talk to someone who demonstrates that he or she understands the industry, the business and the business issues the prospect is facing. Not only that, but the successful salesperson will have a solution in mind based on the research that he or she has done—before picking up the phone the first time or dropping the first postcard or letter in the mail.