Sales Efficiency Is a Must —Sherburne

Now, that’s not to say that you need to have all the answers. In fact, that would be an impossible requirement. But you do have to at least know what questions to ask!

One great example that comes to mind is an Israeli company, Oniya Shapira. It is one of the largest color digital printing sites in the world, with six HP Indigo digital color presses. The company had been printing statements for Cal (Israel Credit Cards Ltd.), an issuer of major brand credit cards, including VISA, Diners Club and MasterCard, along with retail credit cards and loyalty cards, using offset-printed shells with black-and-white digital overprinting. As it began to get into color digital printing, Oniya Shapira brought to Cal the innovative concept of adding promotional messaging to the statements using color and graphics.