SELLING ON THE WEB -- Internet Enabled

Two years ago, Johnson—Buchanan's vice president of sales and a former systems analyst—saw the need to offer clients an online presence. The $26 million sheetfed, web and digital printer wanted to revamp how it conducted business with its clients, recalls Johnson.

"We're very committed to making it really easy to do business with us. We actually redesigned all of our business processes from the outside in and our Website was an intricate part of that process," she says.