SELLING ON THE WEB -- Internet Enabled

Technology Integrator
So instead of signing on with an ASP, Buchanan chose to become an integrator of technology. Johnson chooses best-of-breed technologies and then integrates those technologies into her company's Website.

For example, Buchanan decided to work with Twelve Horses, a Web-based literature management and deployment service that combines electronic messaging with traditional print services. Buchanan will create for its clients a virtual literature rack that acts as a digital storehouse for business literature. Twelve Horses also offers Messagemaker, which enables personalized customer ommunications using e-mail.