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Technology Integrator
So instead of signing on with an ASP, Buchanan chose to become an integrator of technology. Johnson chooses best-of-breed technologies and then integrates those technologies into her company's Website.
For example, Buchanan decided to work with Twelve Horses, a Web-based literature management and deployment service that combines electronic messaging with traditional print services. Buchanan will create for its clients a virtual literature rack that acts as a digital storehouse for business literature. Twelve Horses also offers Messagemaker, which enables personalized customer ommunications using e-mail.
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