PIA/GATF Converge Conference — Sell VDP to Decision Makers

Risk in this sense is encapsulated in the following question: Is the potential payoff equal to or greater than the cost or disruption to the organization? The answer, of course, has to be yes—and getting there requires making the risk acceptable. Identifying a realistic, obtainable objective and then testing it is the best way forward. Testing can take a number of paths.