PIA/GATF Converge Conference — Sell VDP to Decision Makers

The Bottom Line

If variable data printing is a business decision for senior executives, it is a business model for your company. If it requires that your clients do things differently, it requires that your company does, as well. One thing is for sure—it’s not about digital technology. That is not important to the client. What is important to the customer is the business intelligence captured and the metrics. The digital print engine is a means to an end. Success in the VDP market or selling it to senior executives is not accidental. It’s engineered.