PIA/GATF Converge Conference — Sell VDP to Decision Makers

Look at the operational characteristics of the printing industry’s profit leaders, in good times or bad. A common feature, besides their cost advantages in all areas of their operation, is that they have a plan, they commit to it, they allocate the resources, they execute and they hold themselves accountable. This is all the more critical in VDP markets due to the variances in demand, acceptance and utilization.