PIA/GATF Converge Conference — Sell VDP to Decision Makers

The companies that are prepared and understand the market and the players have engineered their best opportunity for success, and you know what—it shows up in overalls and looks like work. PI

About the Author
Brad Lena is a digital/variable consultant at PIA/GATF. He can be reached by e-mailing blena@paigatf.org.