PIA/GATF Converge Conference — Sell VDP to Decision Makers

Friend or Foe?

Because VDP is a business decision and a complex product, it engages more departments in a given company in comparison to offset. If it is an existing customer, it means having to go higher up the corporate ladder than a print buyer or production coordinator, etc. Obviously, the key question is how to do that without alienating them. This requires a corporate response on your part rather than a sales technique.