Seminar Will Outline New Choices in Paper and Print Sourcing for Companies Going Green

That view comes from Derek Smith, a former paper industry executive who now consults to businesses, printers and marketers on the critical link between paper and the environment.

“Most businesses, from Fortune 500 firms on down, haven’t made the connection between the paper they use and their environmental footprint,” said Smith. “I’m trying to change that. Often times, it’s as simple as understanding what issues are important and then changing the paper they specify.”