Rohrer Corp. : Setting a Blistering Pace

Value-Added Offerings

Rohrer is constantly looking for an edge, according to van Gilse. It signed a license agreement to run MeadWestvaco's Natralock paperboard, a tear-resistant alternative to clamshell packaging that helps reduce in-store theft. Rohrer has also focused on several finishing processes—from metallized inks to foils and pearlized coatings—that capture the consumer's eye during what Proctor & Gamble calls "the moment of truth," that three-second window of opportunity in a purchasing decision.