Seven Key Ways Buyers Differ –Dana

Perspective is a beautiful thing. According to one dictionary definition, it is “a particular attitude toward or way of regarding something; a point of view.” When it comes to “having perspective” about what makes professional print buyers different, I’ll bet we all have our own.

My guess is that many commercial printers would say that buyers differ in experience, sophistication, knowledge of both print manufacturing and the paper industry, motivation, buying skills and how much print “spend” they have.