Seven Key Ways Buyers Differ –Dana

It’s easy to see who’s aware of the bigger picture when we brainstorm at our conferences. When you drop names of key influencers, Websites, publications and the like in a large crowd, you can see by hands (and eyebrows) raised who’s keeping up or falling behind.

6) How much or how little a buyer shares with a printer is also a key differentiator. Some print buyers play their cards close to the vest when dealing with print reps. They’ll give you just the details you need, for example, to develop a job estimate. They would never share anything about their budgets, their current printers, their marketing or media strategy, or even their motives for picking printers.