Seven Key Ways Buyers Differ –Dana

Others feel differently. They want an open dialogue with their printers—even good prospects—so they’ll share much more information, like who has their work now and what they’re paying. They believe that this practice puts them in the best position for getting the best results from printers.

7) The last key difference I’d like to point out is that of power. Depending on print buyers’ positions, they have differing amounts of decision-making power when choosing printers, creating budgets and spending those budgets.