Seven Key Ways Buyers Differ –Dana

If printers work toward understanding where their customers and prospects stand when it comes to these key differences, I believe they can serve them better, save time and stand to build longer-lasting relationships. PI

About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyers-conference.com) and has written her popular e-column, “Margie’s Print Tips,” since 1999. Dana speaks regularly at trade events and offers consulting services as a print buyer specialist. She can be reached at mdana@printbuyersinternational.com.