Seven Key Ways Buyers Differ –Dana

Like anyone in a career this long, they have formed a sort of informal network of peers and other resources—including printers, BTW. The more experienced they are, the more likely they’ll look for professional development opportunities.

2) How much or how little a buyer uses social media for business is also a key differentiator. It’s easy to assume that they’re all jumping on this popular bandwagon of Tweets and LinkedIn Groups, as well as other social media sites, but I’m not seeing this at all.