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It’s fairly obvious why: they’re too busy. They aren’t selling products or services, so they’re not out there selling their brand, and if they’re not thinking of changing jobs, they’re focused on getting their work done.
3) Working with a print broker is a major differentiator. I think it always has been. I’ve done surveys in the past and interviewed many print buyers about working with brokers, and it continues to be controversial. I know buyers who love working with brokers, and I know buyers who are adamantly opposed, arguing that brokers are middlemen, cost more than working directly with sales reps, and also that it’s the buyer’s job to source print efficiently—so there’s no need to work with brokers.
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