Seven Key Ways Buyers Differ –Dana

At a recent event I heard a speaker tell the room filled with paper execs that, unlike agency buyers, corporate buyers “love brokers,” and nearly fell off my chair. It’s not my experience at all. There’s a lot of negative connotation associated with print brokers among corporate print buyers.

4) Buyers don’t agree on working with a print specialist vs. a “media generalist.” As the printing industry’s evolved over the past 5 to 10 years, many commercial printers have expanded their products and services way beyond print manufacturing. It’s one of those things that continues to fascinate me, so I talk about it with print buyers and write about it in our LinkedIn Group to gauge current opinions.