Seven Key Ways Buyers Differ –Dana

I’m not ready to suggest that the “greener” the buyer, the more likely she or he will feel OK about working with a media or graphics generalist; however, I have to believe that the incoming freshman class of media buyers will lean this way. Broader will be better.

5) Keeping an eye on the big picture is another difference I’ve long noticed. While some print buyers naturally stay plugged in to what’s happening in the U.S. printing and paper industries, as well as the significance of changes in content consumption among consumers and business-people, there are those who continue to work in a silo type of environment, with heads down and a short-sighted focus on just the work at hand. Focus is commendable, for sure—but I always encourage people on both the buying and manufacturing side to get a 360-degree view of what’s happening around them.