Seventh Summer University 2007 at the Heidelberg Print Media Academy

This year’s Summer University will focus on transferring practical know-how. A team of renowned experts will show the participants how to position their companies successfully in an increasingly global market and make them aware of how they can take advantage of available opportunities. The lectures and seminars cover the entire business management spectrum - from process management, strategy development and HR management to finances and controlling. Participants will have the chance to work with the experts to analyze the feasibility and sustainability of various models and strategies based on a number of case studies. At the same time, they can use the workshops to exchange their own ideas with the experts and other group members to optimize their business strategies.