SG360° Releases Latest Research into Direct Mail Effectiveness
Direct mail is a strong marketing staple that easily keeps pace with consumers' evolving preferences and marketers' ongoing needs, according to "The Future of Direct Mail 2023," published June 12, 2023, by SG360°.
The newest research, conducted in March 2023, surveyed 1,257 consumers who shared how they feel about the mail they receive, the actions it compels them to take, and how it can be better, as well as 427 B2C marketers currently using direct mail in executing their brand campaigns who shared their plans for, and experience with, the performance of direct mail.
The study found that direct mail remains an effective way for brands to communicate with their customers while providing several benefits that surpass those of other channels. Furthermore, consumers’ affinity for direct mail continues to grow.
A few of the key findings:
- Marketers report impressive results from their direct mail marketing, with 76% saying they achieve higher conversion rates through direct mail than any other channel.
- Consumers report strong engagement rates with direct mail. 81% say they engage with 20% or more of the mail they receive.
- Consumer sentiment about direct mail is increasing. 83% report positive feelings about receiving direct mail, up from 61% in 2022.
The research delves further into marketers’ chosen channels, mail-driven consumer actions across the generations, and consumer-suggested insights to improve future mail strategies.
The 44-page research report is available now from SG360°. Free copies may be requested at https://bit.ly/3X6d60T.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
