SGS Cincinnati Expands Into New Markets with EFI VUTEk 5r LED Printer

An EFI VUTEk 5r LED roll-to-roll printer will expand SGS Cincinnati's point-of-purchase/point-of-display signage business.

FREMONT, Calif. — April 24, 2017 — Electronics For Imaging (EFI) announced that SGS Cincinnati has installed its first EFI printer, the new, high-volume, high-performing EFI VUTEk 5r LED roll-to-roll printer with a vacuum plate flatbed option. The Cincinnati-based integrated packaging and marketing production enterprise chose the 5-meter wide superwide-format product because the printer’s versatility and speed will allow SGS Cincinnati to expand its point-of-purchase/point-of-display (POP/POS) signage business while bringing greater performance and efficiencies to its operations.

“We added the VUTEk because it will greatly improve our POP, POS and sales sample side of the business,” said SGS Cincinnati Retail Production Manager Russ Brown. “The roll-to-roll capability expands our capability to print on a variety of different materials like translucent film for backlits, while the flatbed option means we can print on substrates up to 11mm thick, such as acrylics, and metal-backed styrene for high-quality products.”

Brown says the company, which counts leading consumer brands such as Macy’s, Dillard’s and Bon-Ton among its clients, was impressed by the speed of the VUTEk 5r, while the larger size maximizes the output and enhances productivity. The impressive performance with the expanded substrate range will take SGS Cincinnati far beyond what it could achieve with its conventional presses for POP and POS work. The sales sample side of the business will also benefit from the enhanced substrates available.

“This is also our first foray into LED, and we were very impressed with the system,” adds Brown. “We can now offer more options with outdoor banners that deliver longer life with a friendlier technology. We can also print with white onto a roll or acrylic and put process color on top. We didn’t have this ability until we received this machine and it’s a pretty significant step for us.” 

Premium-quality Imaging, Fastest Throughput, Maximum Performance

Featuring high-resolution, 7-picoliter EFI UltraDrop Technology, the new VUTEk 5r model is designed to offer both the fastest rated throughput — running at speeds up to 4,896 square feet per hour — and the highest imaging quality in its class, giving SGS Cincinnati the ability to maximize efficiency and performance. Its unique integrated production workflow advantages, including value-added options such as an inline finishing system for all-in-one printing, x-cutting, slitting and collecting, and advanced white printing modes, give customers a distinct competitive advantage in the capabilities and quality they can offer. 

An EFI Fiery proServer Premium installed with the press provides superior color management as well as efficient processing, RIPing VUTEk print jobs up to 60% faster than previous proServer versions.

Source: EFI. 

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.