Shallow Stepped Accordion: 60-Second Fold of the Week
With all that's going on in the world right now, we wanted to bring you something light, and simple, and smart to keep in mind for your next marketing project.
Our choice was this Shallow Stepped Accordion promotional brochure from Domtar, featuring quarter-inch slivers of stepped imagery that create texture and interest without contributing to production cost. Some of the best ideas are the simple ones!
How was the Shallow Stepped Accordion produced?
Folding Style: Stepped Accordion
Client: Domtar
Size: Folded: 6.125x11.5˝; Flat: 29.125x11.5˝
Paper: Lynx Cream White 80-lb. Cover, Smooth Finish
Finishing: Score, machine fold.
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
