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As for the future, Shapiro says they will be expanding into more variable data printing and direct mail. Another area of expertise for Shapco is in employee relations. The Shapiro brothers’ philosophy is to expect a lot, yet pay well, which is why the company has almost no turnover.
“We have a certain culture here and it works for us,” Joel explains. “We have several key employees who share our passion for customer satisfaction. They are very dedicated and will go beyond what the customer asks. If it wasn’t for that, we wouldn’t be as successful.”
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- Companies:
- Heidelberg
- Hewlett-Packard
- Shapco Printing
Kristen E. Monte
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