SHAPCO PRINTING — BROTHERS BOUND BY INK

One of Shapco’s most recent additions is a seven-color HP Indigo 5000 digital press, installed at the end of 2005. “It gives us the capability to provide variable data printing, and puts us in the short-run color market,” Joel Shapiro says. “Now we are trying to find work for it.”

Shapiro says that he looks at trade publications, goes to industry shows and relies on vendors to stay on the cutting edge of technology. He adds that the company strives to stay middle-of-the-road on pricing, yet offers top-quality products and service to create value.