Shaped Mail and Personalization Increase Direct Mail Response Rates

Martinez works as the development director for Old Spanish Missions, a non-profit organization dedicated to the preservation of the four 300-year old Spanish missions, including the well known Alamo, in San Antonio, TX. The invitation, which was personalized for each addressee and featured one of the four historic San Antonio missions, has been credited not only with encouraging a huge turn-out for their event, but also for helping to increase awareness of the non-profit’s efforts to raise more than $15 million in a recent successful capital campaign.