Shaped Mail and Personalization Increase Direct Mail Response Rates

“Everyone is looking for new, creative waysto reach their audience to sell more of their products or services. Shaped mail gets attention, which means businesses can even send out fewer pieces and achieve greater results,” adds O’Brien.

While shaped mail tends to appeal to marketers sending promotions for higher ticket items or looking for large donations, fast food restaurants and pizza joints find it works great too, especially when they include multiple coupons or other incentives that extend the life of the mail piece.