SHAREHOLDER EQUITY — VALUING YOUR COMPANY

3. Cost selling price discipline;

a. Target selling price;

4. Improve value-added; and

5. Decrease costs.

This means that management has to find ways to spend less money. It’s a strategy of increasing shareholders’ value without an offset caused by increased debt. To follow a safe financial plan, interest-bearing debt should be in the range of 35 percent to 45 percent of the total assets.