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"The ease of operation of the product has to evolve futher in this portion of the market," MacKenzie remarks. "The reason is that operators are hard to find, especially in this high-employment period, and when you do find someone, it can be difficult to keep them. The automation—increasing productivity and ease of operation—has to be a part of the future development of this marketplace. Today, printers we serve are being asked and challenged to provide higher quality and more color work."
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