Offset press output still comprises 90 percent of the printing done today, by some accounts, but you wouldn’t know it based on all the attention given to digital inkjet- and toner-based devices at Graph Expo last month.
Not so surprising, though, in light of a changing industry landscape. Customer demands for ever-shorter runs, lightening-quick turnaround times and, in some cases, variable data capabilities, are leading many commercial print shops to consider a digital device in lieu of new lithographic press capacity when making capital equipment expenditure decisions.
Mark Michelson now serves as Editor Emeritus of Printing Impressions. Named Editor-in-Chief in 1985, he is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com