The toner/inkjet-based digital and sheetfed offset systems were all linked together with Heidelberg’s Prinect workflow to print and finish components for an advertising campaign featuring a fictional golf resort. They included a 12-page brochure printed on the SM 52, a three-panel brochure with variable data on the C901 Pro, a hybrid letter incorporating five-color offset shells printed on the SM 52 with variable text from the C901, and a poster output on the GS3200. Additional products were finished on Polar cutters, Stahl mailing systems and Kama folder/gluers.
Mark Michelson now serves as Editor Emeritus of Printing Impressions. Named Editor-in-Chief in 1985, he is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com