The Wide, Wide World of...

One of the more mundane examples I have come across is produced by Nashville, TN-based Fastsigns. “When Goodwill opens a new store,” says owner Scott Snoyer, “there are 400 to 600 small promotional signs that need to be produced, carrying messages such as ‘20 percent off,’ ‘Buy one, get one free,’ etc. Previously, these were cut-out vinyl letters mounted on white plastic. Now we print them in bright, primary colors with a lot more style.”