Drupa: Product Marketing —Sherburne

Why do I bring that up in a column about marketing? Classic marketing texts talk about the “4Ps” of marketing: Product, Price, Promotion and Place.

• Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are part of the offering. So while the actual, physical end product may be a printed piece, the ancillary services wrapped around the delivery of that printed piece are equally—if not more—important.