Drupa: Product Marketing —Sherburne

• Promotion: Promotion decisions are those related to communicating and selling to potential consumers. These decisions involve advertising, public relations, direct mail, the Websites, etc. In other words, marketing your services.

• Place: Place simply refers to how you will sell your products to your customers. What you are selling will directly influence your distribution model. Do you have a walk-up retail storefront? Are you using print brokers and other third parties? What does your direct sales force look like? And how does your Web storefront play into the mix?