Drupa: Product Marketing —Sherburne

First on this list is Product, as it should be. After all, without specific product offerings, there is nothing to market. While all of the 4Ps of marketing are important, Drupa provides a wonderful opportunity, perhaps more than any other show, to learn about emerging technologies that will have a significant future effect on our industry, both near- and long-term. Since the focus of Drupa is new product offerings, this column will focus on the first P: Product marketing.