Event Walks the Talk —Sherburne

If you are not going to PrintFest, watch for follow-up coverage, especially about the outcome of the cross-media campaign. And use this column as a reminder that you should be active in your local DMA chapter. Taking the time to go where the buyers are—and to learn firsthand about their issues and concerns—is one of the most important things you can do, as you build a marketing strategy for your business. PI