Event Walks the Talk —Sherburne

The reason I am writing about this show is the unique approach that is being taken this year. Jacobson is partnering with the DMA (Direct Marketing Association)—more specifically, Bob Hughes and his Southern California chapter—to bring the print show under the same roof as DMAsc’s Southern California Direct Marketing Expo, which has historically had 300 to 400 attendees from creative firms, ad agencies and marketing departments. Members from the printing and mailing community are now also attending the event.