Event Walks the Talk —Sherburne

A cornerstone of the PrintFest conference is Thursday’s session, an in-depth case study built around the design, development, execution and results of this multi-channel campaign. “We are using ourselves as the guinea pig,” explains Jacobson. “And we are going to provide all of the details, warts and all, about how this campaign was orchestrated. It will include what we did right, what we did wrong, the results we achieved and our conclusions. It will be very educational.” The case study will begin with a joint overview session and break out into marketing and print tracks for detailed discussion.