Event Walks the Talk —Sherburne

Learn the Hot Topics

This is a great opportunity for print service providers to learn firsthand how to implement these types of programs—and what the pitfalls are, based on real-world experience. In looking at the conference agenda, which is broken out into tracks for marketers and for printers, it looks like all of the hot topics are being addressed, from search engine optimization and pay-per-click e-mail to how to implement personalized Web URLs. Even if you are not in Southern California, it may be worth the trip to take advantage of this learning opportunity.