Event Walks the Talk —Sherburne

When I spoke with Jacobson, he pointed out one other interesting fact: At PrintFest, 10 percent of attendees, mostly printers, typically come for the conference and expo, and 90 percent attend the expo only.

The history for the Direct Marketing Expo is very different. The majority of its attendees come primarily for the conference. That sends an interesting message about the differences between printers and their marketing customers. You can draw your own conclusions on that one.