Event Walks the Talk —Sherburne

“Printers need to understand that all of this new media and alternative media is not the enemy,” concludes Primary Color’s Mack. “It is the wave of the future, as the worlds of marketing and print collide. And it is part of the package that printers must bring to their customers in a consultative approach. That is what we are spotlighting at PrintFest: focusing on the print component, but bringing it all together in a comprehensive conference. The case study of our cross-media campaign to drive conference attendance will be a terrific launching pad for the discussions that will go on over the course of the event.”