High-Speed Inkjet Presses: Next Round of Investments

The biggest adjustment in buying this machine, according to Spinelli, was the finishing. "We were a sheetfed environment from day one," he says. "Going to web was a whole mindset change. There isn't a part of the operation that hasn't been impacted by inkjet."

But the benefits have been worth it. Not only can ANRO offer high-volume, 100 percent text and image personalization, it can offer additional postal savings, as well. "We have a half-million-piece rate adjustment mailing in-house right now that is 28 base letters and, within those versions, there are 102 variables," says Spinelli. "By combining all of the versions into one mailing, we saved our client $15,000 in postage costs alone."