High-Speed Inkjet Presses: Next Round of Investments

With the ProteusJet, RRD is able to offer application flexibility not previously possible at the speeds its customers were starting to require. "For instance, a client had been using a generic, magazine-style mailer as a direct response piece," Sarkar says. "They had the data but, until now, they just didn't have the toolset to enable the kind of fully realized personalization they were looking for.