High-Speed Inkjet Presses: Next Round of Investments

The company selected the Prosper Press because of several features that make it ideally suited for direct marketers looking to increase efficiency and effectiveness—features that include outstanding speed, productivity and substrate flexibility.

Tribune Direct first invested in the Prosper press because its leaders were looking to get into variable, one-to-one color. “We saw the market was moving in that direction and people wanted the personalized mail piece and wanted to communicate their message in four-color,” said Lou Tazioli, president and general manager. “So Prosper was a logical next step for us in order to be able to service that need.”