SHORT-RUN BOOKS - Book of One

But this Internet sale comes with great expectations. The book buyer is willing to pay, but when payment is only a click (and credit card) away, shipment of the product is expected to be almost as fast—especially when the book is advertised as being "in stock 24 hours." In the same way, e-customers expect instant information over the Web; they want instantaneous turnaround on their cyber order.