Farquharson/Tedesco on Business Development: Do/Don't Leave That Voicemail
The only certainty is that voicemail allows creative people to have some fun: Years ago, a print sales rep, having already left numerous voicemail messages, decided to use the technology to his advantage. As a spur of the moment idea, he left a message where he pretended that the Buyer picked up the phone and imitated his voice, congratulating the sales rep for his diligence and rewarding him with an appointment. Thirty minutes later, the Buyer actually returns the call, laughing hysterically, and adding, "You win. Let's get together." Don't you just love a happy ending? PI
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
