The number one reason why someone buys from you is your raw sales ability. Voicemail is an audition. It's a chance for you to demonstrate your personality, attitude and diligence. It's the "Tag. You're it!" part of sales. As Wayne Gretzky's Dad said to him, "You miss 100 percent of the shots that you never take." By leaving a clear, concise and professional voicemail message, you build your brand. The value goes beyond the words you use. Combining strong and valuable words with diligence leaves the impression that you are knowledgeable, different, fun, positive and someone that everyone wants to do business with.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.