Farquharson/Tedesco on Business Development: Do/Don't Leave That Voicemail
Consider this scenario: You call on prospective customer. She looks over at the Caller ID and sees your name, but does not pick up. You choose not to leave a voicemail, but you have still left a message. You have told the prospect that you wish to make contact with him or her, that you will not waste anyone's time by forcing them to listen to a message that you both know will be deleted anyway. You have accomplished the goal of demonstrating your diligence. Leave it at that. Period.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
